| City of license | Wrexham |
|---|---|
| Broadcast area | The Wirral, east Flintshire |
| Frequency | 97.1 MHz |
| First air date | 31 March 1989 |
| Format | Variety Hit Radio |
Heart Wirral (formerly Wirral's Buzz) was an Independent Local Radio station broadcasting to the Wirral Peninsula, sharing its facilities with Heart Wrexham and Gold, in Gwersyllt, Wrexham.
The station, owned by Global Radio (originally by Marcher Radio Group), broadcast a mix of popular music and presenter chat. Launched in 1989 as MFM 97.1 (an opt-out service from the main Marcher Sound output), the station relaunched as Wirral's Buzz on 14 February 1999, before becoming Heart Wirral in 2009. The station was broadcast from the Storeton transmitter at Storeton Hill in Higher Bebington and although it officially broadcast to Wirral, it could be received as far east as Warrington and as far west as Ruthin in the Heart Wrexham region.
In November 2005, it was announced that GCap's former Marcher Radio Group stations, including Buzz, were to be sold. This was due to the fact that they were outside of the company's primary target area, however in 2006 GCap decided to call off the sales. Up until June 2008, the station's line-up of networked shows featured some programming from the Century lineup such as Hairbrush Divas. Century's former owner Capital Radio merged with Buzz's former owner GWR to form GCap Media.
On 21 June 2010, Global Radio announced plans to close Heart Wirral and merge the station with Heart Cheshire and North East Wales and Heart North Wales Coast as part of plans to reduce the Heart network of stations from 33 to 15.[1] The new station, Heart North West and Wales, began broadcasting from Wrexham on Friday 2 July 2010.[2]
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